The Planning Process

THE ENGAGEMENT PLANNING PROCESS
The EPP is Engage Marketing’s “Secret Sauce” – it’s where we marry the deep consumer insights with our knowledge of the marketplace and our creative marketing minds to generate IDEAS THAT ENGAGE.

The EPP At A Glance:

  1. Partner with our clients to articulate actionable, clearly stated business objectives.
  2. Partner with our clients to articulate the core brand value proposition we need to communicate.
  3. Immerse ourselves in an understanding of our clients business and their target audiences.
  4. Integrate objectives, brand value proposition, business understanding and target insights into the creative strategy development process.
  5. How can the brand deliver on the needs / desires / challenges of its intended audience and what does that look like?