Dockery Clark, Strategic Advisor

If you don’t know who Dockery Clark is, then you might just be on the wrong web site…

Martha Dockery Clark is a veteran brand marketer and experienced manager.  She has developed and implemented brand strategies for Fortune 50 master brands as well as a portfolio of consumer package goods brands. In 2011, she was named as the Chief of Staff for the Committee for Charlotte 2012 – Democratic National Convention.  In that role, she was responsible for the business operations of the local Host Committee as well as marketing, communications and overall corporate fundraising/sponsorship development.

In 2010, she joined the Professional Bull Riders as Chief Marketing Officer. Clark’s responsibilities at the PBR included brand management/marketing, strategic communications and public relations, social networking, digital media, event marketing, ticket sales, customer service and consumer insights and research.

Prior to the PBR, Clark was a Senior Brand Director at MillerCoors in Chicago where she led retail activation and experiential marketing strategies for the MillerCoors brand portfolio around sports, entertainment and music. As one of the top five most active sponsors in the country, MillerCoors platforms managed by Clark included  the NFL and NASCAR (Coors Light), Team Penske (Miller Lite), the World Series of Poker (Milwaukee’s Best), Fashion Week (Peroni), the Ultimate Fighting Championships (Mickey’s) and more than 100 local market professional and collegiate sports franchises.

From 1993-2004, Clark served as the Senior Vice President and Global Sponsorship Executive for Bank of America, the largest bank in the United States.  During that time, the Bank of America grew from a small regional bank into the first coast to coast banking franchise.  Clark was responsible for building the brand in local markets as Bank of America grew through acquisition and for transitioning the acquired brands and their sponsorship assets into Bank of America.  Clark was also responsible for activating sponsorship assets across the different business units, including consumer banking, card services, investment advisory and global corporate investment banking.

Clark is known as a win-win negotiator having negotiated multi-year, multi-million dollar contracts with virtually every sports and media entity involved in sponsorship including NASCAR, the Olympics, the PGA Tour, the NFL, MLB, the NBA, the NHL and media partners such as NBC, CBS, ESPN and syndicated networks like Raycom.

Clark also has a proven track record of thinking outside of the box.  In 2003, Clark was responsible for securing Annika Sorenstam’s participation in the Bank of America Colonial, the first woman in over 48 years to play in a men’s PGA Tour event.  The event generated significant PR exposure for the Bank, resulting in over 1.2 billion impressions for the brand and over $21MM in measured media exposure.  As a result, Sports Illustrated named Clark in 2005 as the number 5 most powerful woman in the sport of golf.

Prior to Bank of America, she served as sales/marketing manager for World Championship Tennis in New York; as an event hospitality manager for ICI Americas in Wilmington, DE; and as an account supervisor for Lintas: Marketing Communications and Trone Advertising.

In 2003, Clark was named as one of the Top 10 Newsmakers by the Charlotte Business Journal as well as one of their Top 25 Women in Business Achievement Award recipients.  Clark was also named by Women in Sports and Events (WISE) as one of its three 2003 Women of the Year.  Other accolades include being named to the Sports Business Journal’s Top 40 under 40 list as well as their Top 25 Women in Sports list.

Clark has served on the boards of the Charlotte Sports Commission, and SponsorDirect, an on-line sponsorship technology company.  She also served on the Executive Leadership Council for the 2007 & 2001 Women’s U.S. Open Golf tournaments played in Pinehurst.   She is an active member of the United States Tennis Association and an avid (maniacal) golfer.