Hooked On Phonics HOP Across America Tour

ASSIGNMENT

  • Create experiential interaction with the new HOP Electronic Learning product
  • Celebrate HOP’s 20th Anniversary

IDEA

  • The HOP Across America Tour
  • 10 cities / 33 event days
  • Branded school bus with interactive learning stations

ENGAGEMENT

  • 28 million impressions
  • 23,570 direct consumer interactions
  • 218% increase in retail distribution
  • 2008 Reggie Award Winner