ATA Eckrich Trust The Taste Mobile Tour

ASSIGNMENT

  • Leverage Eckrich Meat’s SEC sponsorship to drive trial and purchase

IDEA

  • The Eckrich / ATA Trust The Taste Tour
    • Live grilling / sampling / tailgating games / register & win / gift with purchase

ENGAGEMENT

  • 10,000 samples
  • 17,000 direct interactions
  • 6,000 coupons

IMAGES